Website Marketing Services

 Services include

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These are targeted campaigns based on or phrases that drive traffic to your website.  These are non-organic positions within the major search engines.  Each click through to your website is a potential for your company to make money.  Also known as Ad Words, Pay per click consists of bidding on keywords for high ranking positions in the search engine, sidebars, and affiliate sites.  It is necessary to run analysis to determine return on investment of keywords and their effectiveness.

 

 The search engines are not  the only tool for finding businesses.  In some cases, good website marketing relies on results from directories and other business lists.  That is why it is so important to have your business listed within these directories.  Your business should be prominent in all directories that pertain to your category.  Since most directories cover all search terms, you must submit your web address to these directories.

/Social Media

We have  all heard the saying,” It’s about who you know”.  This is where social marketing and social media comes into play.  The social connections you form in life have a direct effect on you financial future.  They affect your ability to reach large audience and alert people about your products and services.  Facebook, LinkedIn, and others have elevated small and large business to new heights.  Social marketing can take a no name company and turn it into a gold mine overnight.  You want as many people as possible visiting your website and talking about your products and services. 

Tags/Shortcut Tags

 These are links within your website pages that use keywords and keyword phrases to link to other pages within your website or affiliate sites.  Links within your website can be a very powerful tool for getting viewers to click through to other pages and spend more time on your website.  The more time you can get people to spend on your website, the more likely they are to spend money and come back.  It also makes it easier for viewers to navigate your site and get the information they need quickly and efficiently

A good linking strategy consists of setting up a matrix of inbound links into your website to increase rank in the search engines.  You want quality links from newsworthy and substantial organizations to boost your search engine visibility.  You may also want to link out to those that have helped you gain rank, but do so judiciously; You want to maintain your stature and link to organizations that showcase you in the best light.